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Persuasive Power: Business Story-telling

Happening on 15-16 Nov 2021
Duration: 2 days
Selling Price: RM1,400/pax

A good story can be most effective when told by a great storyteller. Effective storytellers capture their audience, lead them in any direction necessary and leave them with new knowledge or a value – one they may carry with them for the rest of their lives. It can be applied in presentations, e-mails, and different kinds of written and verbal communication. Storytelling is a skill. Similar to learning a musical instrument, it needs to be taught and practiced before you can start using it in your professional life. Learning to be an effective storyteller comes with an array of benefits.

Key Outcomes: 

• Understand the value of business story-telling

• Understand the basic story telling structure

• Mastering Area 47

• Applying basic structure

• Understand other engaging structures

• Engaging tools

• Apply story-telling techniques in different scenarios